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Pricing in a Market With No Clear Comps

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George Hermann's avatar
George Hermann
May 20, 2026
∙ Paid

One of the biggest misconceptions in real estate is that pricing is primarily analytical.

In reality, pricing is strategic.

Especially in NYC.

There are moments when the market gives you clear guidance:

* recent sales

* active buyer demand

* predictable inventory

* stable financing conditions

And then there are markets like this one.

Why Comps Break Down

Comps be…

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